Dubai Airports and Disney Middle East are teaming up to raise awareness of recycling and the need to eliminate single-use plastics this July at the world’s busiest international airport with a little help from Forky, the unlikely hero from Disney and Pixar’s Toy Story 4’.
Starting this weekend and continuing for the busy month of July at DXB, Toy Story 4 activity stations will be dotted around each of the airport’s four concourses where some of the 8 million expected passengers will be shown how to transform recyclable materials into toys by making their own “Forky”. There will also be a competition to “Find Forky” and win a magical family trip to Paris.
To be in with a chance to win, customers just need to post a selfie with Forky on Instagram and tag #FindForkyDXB.
“This summer we are making the topic of recycling fun for children and the young at heart by celebrating the much-loved characters from the Toy Story 4,” said Matthew Horobin, Director of Brand Engagement at Dubai Airports.
“Last month we announced our intention to eliminate single-use plastics from all customer areas of our two airports and this is an interesting way of bringing our younger customers on the journey with us by showing them how important it is to be mindful of what we consider trash.”
As an airport operator welcoming over 90 million passengers per year in DXB and DWC, Dubai Airports has already taken responsibility for its environmental impact and actively recycles at every opportunity.
Annually over 43,000 tonnes of paper, glass and other waste collected from the airports passenger spaces is recycled and in the past six months alone, 16 tonnes of single use plastic bottles and bottle caps have been collected and disposed of.
Further educational activations and initiatives will be supported over the coming months as Dubai Airports’ food, beverage and retail outlets reduce and ultimately eliminate single-use plastics.